HubSpot & WordPress Integration for Inbound Marketing

WordPress was originally created as a blogging platform while HubSpot offers an CMS, CRM and many marketing tools of the box without the need to install extra plugins. HubSpot can help you optimize your WordPress website for lead generation and conversion. HubSpot also bundle its own content management system but if you prefer to use WordPress, you can still use the marketing tools provided by HubSpot thanks to the HubSpot WordPress integration plugins

How to Integrate HubSpot with WordPress

Throughout this section, we’ll show step by step how to integrate the HubSpot with your WordPress website.

Step 1: Installing weForms

As a first step, you need to make sure you have weForms installed on your WordPress website.

Otherwise, you simply need to go to your WordPress dashboard then access plugins page. Next, click on add new and search for the weForms plugin from the search field, then install the plugin to activate it.

Step 2: Activating the HubSpot Module

Next go to the weForms options. Specificqlly, the Modules tab then simply look for HubSpot and activate it.

Step 3: Getting a HubSpot API Key

After activating the HubSpot module, you will have to an API key. You simply need to go to https://app.hubspot.com/l/api-key/ to grab your API key, provided that you have a HubSpot account.

If you still need to try HubSpot, you can singup for free sandbox account.

Next, you need to copy the API key in the weForms HubSpot settings as follows:

Step 4: Integrating your Form with HubSpot

Next, you need to select the form you need to integrate with HubSpot. Go to the ‘Integrations' option and activate HubSpot.

When you click on ‘Integrations', this will show a page with all the available integrations. Look for HubSpot and map the form input fields with HubSpot for your First Name, Last Name, and Email. Select the required fields and sync the list. This syncing will send those WordPress data to your newly integrated HubSpot site. All you have to do is enter your name and email to keep the record and save it.

Step 5: Testing the HubSpot Integration

Finally, you can test if the integration is working. Simply, click on the Preview button that will take you to the front end.

Now, go to your form, fill in some contact details and submit it. This will send the contact information to HubSpot CRM. You can verify that by accessing the Contacts page of your HubSpot account.

Attracting Visitors to Your Website

To make sure you are attracting the right audience, you need inbound marketing instead of outbound marketing.

Some of the most important methods of the inbound marketing used to attract the right visitors to your website are:

• Content Development (Blogging & Premium Content Offers)
• Search Engine Optimization
• Social Media Marketing
  

Converting Visitors to Qualified Leads

After attracting website visitors, the next step is to convert them to leads by getting their contact information.

These are some of the most important things to consider when converting visitors into qualified leads:

• Landing Pages with Forms
• Calls-to-Action
• Effective Email Marketing
  

Turning Leads into Customers

After getting the leads, you need to convert them into customers. This can be a long process and can typically take from seven to thirteen touches to deliver a qualified sale. To increase the chance of closing a deal, yu can use other marketing techniques and tools:

• Marketing Automation
• Lead Nurturing
• Dynamic/Smart Website Content
• Sales Alignment & Lead Scoring
• Customer Relationship Management (CRM)
• Marketing Analytics
  

Conclusion

Using HubSpot with your WordPress website offers a great tool for improving your inbound marketing. This will provide with all the tools required for a holistic inbound marketing strategy that covers all phases of the inbound methodology.

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• Date: 01 Jan 2019